OXGN LAUNCHES THE FINAL ROUND, A BUDOTS X HIP-HOP TRIBUTE THAT TURNS THE SPOTLIGHT TO THE STREETS

OXGN’s new campaign anchors a new SGAMO x Jarreau Vandal fusion track and a three-part collection drop in tribute to budots pioneer DJ Love and the sound's roots in Davao 

MANILA, Philippines — August 5, 2026 — OXGN, the iconic Philippine streetwear brand launches THE FINAL ROUND, its latest 2026 campaign celebrating the meeting point of music, movement, and streetwear. Anchored by a reimagined budots x hip-hop fusion track created with international DJs SGAMO and Jarreau Vandal, the campaign pays tribute to budots pioneer DJ Love and the grassroots sound rooted in Davao, transforming a culturally significant genre into a platform for style, movement, and community participation. 

Rolled out under the banner “Local Sound. Global Recognition. Streetwear Expression.,” THE FINAL ROUND hooks audiences through music and movement before introducing OXGN's clothing line, unfolding through a performance-driven campaign film and a three-part collection drop across August, September, and October.

THE FINAL ROUND spotlights street culture and builds on the idea that the Filipino sound can keep evolving and gain recognition on a global stage, while inviting the community that evolved the concept to what is today to be part of the story. 

"We wanted to show that Filipino streetwear can stand confidently beside global style movements while still staying close to the people it was made for. The collection takes AMEKAJI inspiration and translates it through OXGN’s local lens. Creating fashion and merchandise that feel elevated, relevant, and competitive on a global scale, but still reachable for young Filipinos,” shared Cathleen Cotioco Brand Director of OXGN.

A Sound Rooted in Davao, Reimagined for the Streets 

Budots, the electronic dance sound pioneered by DJ Love and born out of Davao's grassroots community, has long been a defining thread of Filipino street and party culture. For THE FINAL ROUND, OXGN worked with SGAMO and Jarreau Vandal to reimagine that energy through a new budots x hip-hop fusion track, using it as the emotional and cultural anchor for the campaign's performance-driven film and rollout. 

Three-Part Collection Drop 

THE FINAL ROUND will unfold across three collection drops in August, September, and October, each building on the campaign's music-and-movement narrative before centering OXGN's streetwear line, designed for the modern urbanite and rooted in street culture, music, and grassroots community. The collection draws on Amekaji (アメカジ), the Japanese take on American casual style that reworks vintage Western workwear and military staples through a refined Japanese design sensibility, coming through in relaxed silhouettes, camo prints, and textured fabrics across the men's and women's lines. Prices start at PHP 899.00.

Experience The Final Round

THE FINAL ROUND has been unveiled to the public through social media as soon as August rolled in continuing through the month and leading into the September and October collection drops. 

About OXGN 

OXGN is a Philippine streetwear brand under the Golden ABC portfolio, built for the modern urbanite. Rooted in street culture, music, movement, and grassroots community, OXGN creates accessible style for audiences drawn to underground music and street culture over corporate or high-brow spaces.