OXGN TAPS ARTIST GELOY CONCEPCION FOR “WHAT YOU SEE ISN’T EVERYTHING” FOR A SPECIAL COLLABORATION

(OXGN’s fragrance collection takes on a personal dimension through DECODED, a creative campaign with  photographer and storyteller Geloy Concepcion that explores the people and personalities behind each  scent.) 

MANILA, PHILIPPINES — October 29, 2026 — Fragrance is more than what you wear. It can reflect  your personality, capture a mood, or express a side of yourself that words cannot always describe. 

Embracing this idea, OXGN introduces its fragrance collection through DECODED, a creative  campaign developed in collaboration with photographer and storyteller Geloy Concepcion. Through  an unconventional casting process and studio portraits, the campaign explores the relationship  between scent, identity, and self-expression, bringing the collection to life through nine individuals,  each representing a distinct fragrance and personality. 

At the heart of DECODED is a simple idea: everyone has a story, and fragrance offers another way to  express it. Rather than focusing solely on the products, the campaign puts people at the center,  connecting each scent to an individual whose personality, energy, and character give it a more  relatable identity.

NINE SCENTS. NINE PORTRAITS. NINE PERSONALITIES. 

The creative process began with Geloy opening a casting call through his Instagram account, inviting  members of his online community to be part of the campaign. From the responses, nine individuals  were selected to represent the nine fragrances in OXGN’s collection. 

Each selected cast member became the face of a particular scent, transforming the collection into  a series of personal stories rather than a conventional fragrance showcase.

The nine individuals were photographed in Geloy’s studio, where his creative approach captured their  distinct identities through a series of portraits. The experience extends beyond the portraits, by taking  audiences behind the scenes, and reveals how the campaign came together, from the initial casting  call to the final visual stories that give each scent its own character. 

Through this creative collaboration, OXGN presents its fragrance collection in a way that feels  personal and accessible, inviting consumers to look beyond the scent itself and discover a fragrance  that resonates with their individuality.

A FRAGRANCE FOR EVERY SIDE OF YOU 

OXGN’s fragrance collection features nine scents, offering a range of fragrance profiles to suit  different preferences, personalities, and moods. 

The collection includes Midnight Apple, Cedar Nutmeg, Aquatic Mint, Rich Amber, Cashmere  Wood, Praline Vanilla, and Sweet Jasmine, Birch Bergamot, and Violet Bloom. 

Each fragrance takes on a distinct identity through the DECODED campaign, with one individual  representing each scent. Together, the nine portraits reflect the many ways personality can be  expressed, encouraging consumers to find a fragrance that feels true to them or captures a side of  themselves they want to explore.

For OXGN, DECODED builds on the idea that self-expression goes beyond personal style. Just as  clothing can communicate individuality, fragrance offers another way to define how you want to feel  and how you want to present yourself to the world. 

By bringing Geloy’s photography and storytelling into the campaign, OXGN creates a more human  connection between its fragrances and the people who wear them. The result is a collection  presented not simply as a lineup of scents, but as an invitation to discover the personality behind  each one. 

DISCOVER YOUR DECODED 

OXGN’s fragrance collection officially launched on October 28, 2026, and will be available  exclusively online. 

Consumers can also experience the collection at a dedicated OXGN pop-up booth at SM North  EDSA, running from October 29 to November 4.  

Through DECODED, OXGN invites consumers to explore fragrance as another form of self expression, brought to life through the creativity of Geloy Concepcion and the stories of nine  individuals. Each portrait reveals a different personality, and each scent offers another way to  express who you are. 

Nine scents. Nine portraits. Nine personalities. Find the one that feels like you. 

For more information and updates, follow OXGN on its official social media channels at  @OXGNFashion or visit the official website at https://www.oxgnfashion.com/