Proudrace x Human's I LOVE U Finds a Runway Inside the Filipino Home

In I LOVE U, Rik Rasos takes the things sitting inside every Filipino home and puts them on a body.

By Kobe Janer

October 1, 2026

Rik Rasos, the creative director behind Proudrace, has always made clothes out of the things people already know. His references come from the neighborhood and the house, things everyone recognizes instantly. For I LOVE U, his collaboration with Human for BENCH Fashion Week Holiday 2026, he went further into the familiar.

A table cover, the kind that sits in every Filipino dining room and gets replaced only when it falls apart, is cut and constructed into a blazer. A DVD player on standby is printed onto a shirt, waiting for someone to press play. A collection of surfboard keychains, the ones sold at every pasalubong shop in every beach town, is strung together into a belt. A Good Morning towel is printed on the back of a shirt, and that towel needs no introduction, it was tucked into school uniforms to catch the sweat, hung over every bathroom door, in every drawer because it was the one towel the whole family trusted, and now it has somewhere else to be. Another shirt reads "Miss You Baby" across the front, because sometimes the most honest thing a shirt can say is the thing a person would type at 2 a.m. and almost not send. A pink dress arrives deconstructed with ruffles, finished with a simple 100% Human tag.

Human has been a platform for Filipino youth culture and self-expression for years, and Proudrace has been reshaping what local fashion looks like from the underground. Rasos brings his usual tools to the partnership, exaggerated proportions, unexpected fabrics, the kind of humor that only works when the person behind it actually knows what they are doing. He works with local artisans and Filipino craftsmanship, and he approaches fashion the way a person approaches a conversation with a close friend, curious and loose and willing to say something strange.

Everything in this collection points at the same idea, that the things Filipinos live with every day are already beautiful and already worth putting on a runway, that a table cover and a keychain and a DVD player on standby do not need elevating, because the only thing missing was somebody saying so out loud. I LOVE U just gives them somewhere to stand.

The collection is written in the language of a Filipino household, and it reads the way the best ones do, in things a person recognizes before they finish reading. Watching a designer pull high art out of a dining room table and a standby screen changes how a person looks at their own house, and it reminds everyone sitting by the runway that the most beautiful things we own are usually the ones we stopped noticing.