STUDIO TOMBOY Appoints WOOYOUNG as the First Global Ambassador

WOOYOUNG, member of global K-pop group ATEEZ, has been named the first global ambassador of STUDIO TOMBOY, a fashion brand operated by Shinsegae Tomboy Co., Ltd. 

The partnership follows the successful campaign STUDIO TOMBOY launched with WOOYOUNG early this summer. Products featured by WOOYOUNG in the campaign sold out shortly after release, while his everyday styling, seen through airport appearances and personal social media, also drew significant attention. His individuality and personal style naturally aligned with STUDIO TOMBOY’s identity, leading to the next chapter of their partnership as global ambassador.

The synergy between WOOYOUNG’s expressive style and STUDIO TOMBOY’s spirit of freedom, individuality, and originality is expected to bring fresh energy to the brand’s Fall/Winter season. His ambassador activities will begin with the 2026 Fall/Winter campaign, with campaign images and videos featuring WOOYOUNG set to be released sequentially from August 31^st across STUDIO TOMBOY’s official online channels and retail stores in Korea and overseas.

Through its partnership with WOOYOUNG, STUDIO TOMBOY aims to build on the continued growth of its menswear line while strengthening the brand’s presence in global markets. 

A representative from STUDIO TOMBOY said, "As K-fashion continues to gain attention from the world, this is an exciting opportunity to showcase STUDIO TOMBOY's heritage and distinctive design. Together with WOOYOUNG, we look forward to continuing the growth of our menswear line and expanding the brand’s presence in international markets." 

Meanwhile, ATEEZ has established a strong global presence through their powerful performances and commanding stage presence. The group recently achieved another major milestone with their 14th EP, GOLDEN HOUR : Part.5, led by the title track “BAD,” which debuted at No. 1 on the Billboard 200.

About STUDIO TOMBOY 

Based on the heritage of K-fashion, STUDIO TOMBOY is a unisex fashion brand that proposes a distinct attitude and personal style, transcending both eras and boundaries. Driven by a free-spirited sensibility and continuous evolution, the brand shapes new styles and culture every season.