FACETS: Johan Kyle

At 23, Johan Kyle has already lived through the highs and pressures of early recognition. Once seen as a prodigy in fashion, he now stands as a content creator whose work goes beyond clothes—it tells stories. On TikTok and Instagram, his weekly videos draw thousands in, not just for the looks, but for the narratives stitched into each piece. For Johan, fashion isn’t only about style; it’s about meaning, connection, and finding one’s way back to what truly matters.

When you look back at your earliest videos, what do you notice about how much you’ve grown—both as a creator and as an individual?

I’ve become more intentional with my work than when I was 14. Sometimes, I wish I hadn’t received all that attention at such a young age, because I was still discovering myself. Now that I’m 23, I can say that I found my way back to fashion, and I’m happy.

How do you balance the technical side of content creation—shooting, editing, pacing—with the creative side of design and storytelling?

For me, story is always king. Whether you’re shooting on an iPhone or an Arri Alexa, the story has to stand on its own. Of course, I do my best to balance the technical with the creative, but that balance only comes with years of trial and error. There’s no shortcut— it’s like developing your taste. 

What’s the most personal story you’ve told through your content so far, and how did your audience respond?

The making of my brother’s prom suit was the first time I shared an intimate, personal story. I used to be a snob, always wanting to gatekeep the process, but this story felt too special to keep to myself. To my surprise, it went viral. I realized that people don’t just enjoy the clothes, but also the stories behind them.

You post new videos every week. What does your creative process look like from concept to upload?

Once I have an idea, I outline a script on my Notes app. From there, I usually spend a day filming and two days editing. I prioritize certain videos based on how timely they feel.

Five years from now, what do you want your audience to remember you for?

I just hope I’ve piqued someone’s interest in fashion. It’s such a beautiful, magnetic world, and so many miss out simply because they don’t know where to start. 

Special Thanks:

@janvmayo and @midnightdreamph